When I watched WWDC, I wasn't very impressed at all. Anybody who knows me knows that I am the typical Apple Fanboy, all of my devices are Apple devices, anytime somebody asks me for advice on technology I redirect them to an Apple product of some sort, and I have been known to have good Apple v Samsung arguments with other people.
However, I do believe that Apple has lost their touch. The iPhone 6S is a perfect example of this. What was NEW in the iPhone 6S? We're not including software features which were also made available to other devices via an iOS 9 update, but unique iPhone 6S ONLY features. Merely just Force Touch, Live Photos, and Optical Image Stabilisation on the iPhone 6S Plus. The remainder of "new" features are just the standard hardware upgrades. Compare the iPhone 6S/6S Plus to the iPhone 6/6 Plus on Apple's website, and there is hardly anything to compare because 90% of the specifications are IDENTICAL.
So this is precisely what I am talking about when I say that Apple has lost their touch, there is no more "wow factor" as I call it, nothing makes me feel obliged to go and buy it without asking any questions anymore. The iPhone 5 was the last iPhone which had this effect on me. The iPhone 5S onward have been disappointing on all levels.
Before I take it back to iOS 10, which will be very briefly summed up because there isn't much to comment on, let me first say that whilst I am happy that Apple fixed my blurry iSight camera via a recall, I am not impressed that my FaceTime camera is no longer working. The occasional black screen and iOS 10's annoying "Press to Unlock" is really testing my patience, and i'm predicting that the next iPhone will be a disappointment. If it is indeed a disappointment, I will be taking my money elsewhere, the Samsung Galaxy Note 7 looks quite impressive actually.
Ok now back to iOS 10. As I said, I wasn't impressed by iOS 10 when I was watching WWDC. For the first time ever during an Apple Keynote, I lost focus and was passively listening in the back ground because of the insulting "new" software that was being presented.
Apple introduced new features in the Messages app, which I believe targets the 13 year old audience who beg their parents for a new phone every single time there is a new phone released. The new features do seem engaging, except that I believe that they will not remain popular. Just like with Siri on the iPhone 4S, once people get sick of it, it will only be used if it's of any use to a small group of people. The laser effects and others are really over rated, and the only enjoyable feature to use which isn't annoying to find is the drawing feature.
Raise to wake seems convenient, especially if you only want to check your notifications without the Touch ID sensor annoying unlocking your phone. But, since i don't have an iPhone 6S, it is not available to me. When minor features are only available to one device such as the newest one only, I can understand if it is on release, but in a software update, it is highly annoying and inconvenient.
I browsed through what Siri can do and did not see anything that appears to be new. Playing around with the new maps app did not provide any differing experience what so ever. In fact, the annoying new layout of the lock screen (including the widgets) and the messages app were the only new things that I could find. I would hardly call the photos app new, since the changes are extremely insignificant.
If this update was called iOS 9.4, i'd say it's great, but for a major yearly update it is an utter disappointment. Utter disappointment seems to be all that can describe Apple's iOS products and services over the past 3 years. The even worse part is that there is barely anything to talk about when speaking about first impressions. I only hope that Apples now not so new team which replaced Scott Forstall has some good tricks up their sleeves, because at this rate Apple will lose a lot of customers. I know many people who have converted to Android because they're fed up with getting nothing new from Apple, and they love their new devices.
Let me know what you guys think, not only about iOS 10, but also Apple's recent track record in general. I'm always interested to see what other people think.